Digital Marketing / Promoting / Online Marketing are some of the most used terms of the profession today. However, it is sadly just a number of jargon for most of those who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of marketing onto digital platforms so as to store onto your loyal consumers as well as increase easy reach to new potential target audience easily.
That is it. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept compared with what social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing except social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a connected with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It may be a way to get higher rankings in the search results along the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it helps you stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy within so as aid keep reminding them concerning their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a big digital / Web marketing experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771