If you are unaware of supplements, trying to purchase them can be confusing and overwhelming, because there are countless different brands and products, with new ones developing all the time. Couple of different methods currently so many products it is practically impossible to keep track of other good foods. Even people who work in the supplement industry tend to concentrate certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can also be confusing, because according to the who you talk to, you can get very different impression. Many people have extreme or biased views of supplements, with people on one side saying everyone must take many different supplements and people on the other side saying all supplements are worthless. As with most issues, the the fact is somewhere in between. There are certainly some great supplements available, but many bags are essentially worthless, and others have some positive benefits, but aren’t worth the cost to you for them.
Perhaps the greatest amount of supplement confusion stems because of the marketing tactics companies use to promote their products, especially in magazines. Many physical exercise magazines are properties of the same company as the products that are advertised the particular magazine and even some of the articles are made to promote their own brand of offerings. When I worked in supplement stores I frequently spoke with normal folks about supplements and it was interesting that numerous people had biased views towards or against certain brands based on which magazines they seen.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this details is rarely presented in honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by a studies, or include nothing to use the product being sold. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read accustomed to today . study, but benefit for those a daunting task even for people in the industry. Of course, supplement companies are well aware of that fact where they expect that individuals will not fact check their claims.
By quoting information from scientific studies, companies often effort to make their products sound better compared to they actually are. Intriguing aspect thing is both reputable and disreputable companies use this plan to help market their products. The difference between the good and bad companies is reputable companies put quality ingredients in items and the labels contain accurate data. Disreputable supplement companies may have lower stages of ingredients than the label claims or their supplements may not even contain some of the listed ingredients at all.
Companies frequently make do with making questionable claims or lying exactly how much of an ingredient is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is some regulation about what information can be visible on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have various other what are called “structure/function” claims.
A structure/function claim would be like a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement stops osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any cancer.” These statements are required, because government regulations say that only a drug can make a claim about preventing or treating diseases.
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